Social Metrics Startup Nuconomy Bought by LivePerson
ADOTAS – Harnessing the power of social media is more than setting up a Facebook fan page. Just like display and search, analytics are necessary to asses the effectiveness of social media campaigns, and companies with innovative engagement measurement tools, such as Nuconomy, are garnering the interest of marketers.
Hence why online expert marketplace LivePerson has scooped up the Israel-to-San-Fran startup for $3 million. That price tag seems unfortunate considering that Nuconomy has raised $3.3 million in funding since launching in 2006.
Its Studio product aggregates data not just from traditional metrics like page views and unique visitors, but also social media elements like Flash and AJAX — all real-time. LivePerson appears to be particularly interested in Studio’s targeting capabilities.
Nuconomy boasts an executive team with ex-Googlites and Microsofters and had some big names funding it, including WPP — which had an acquisition deal fall through, according to TechCrunch.
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