Social Media Hot Destination for Leads
ADOTAS – Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand’s Facebook site is more important than its actual website. Pontiflex’s second “Cost-Per-Lead Advertising Data Report” suggests he might be on to something as leads are increasingly being directed to social media and community sites.
Pontiflex found that 48% of leads were used to push social media and community sites in the fourth quarter, an increase from 43% in the third. E-newsletters also saw a greater percentage of leads, rising to 26% in the fourth quarter from 23% in the third.
Free trials and subscriber acquisition both lost share in the fourth quarter, with 11% of leads going to the former (compared to 14% the previous quarter) and 6% headed to the latter (a 9 point drop from 15% in the third).
The overall cost of basic marketing leads increased by 31%, which Pontiflex attributed to an increased number of publishers with CPL offerings. Average CPL in premium fields dropped quarter over quarter, from $3.36 to in the third to $2.72 in the fourth. CPL actually increased between third and fourth quarter for basic fields, from $0.62 to $0.81.
The highest CPL in premium could be found in the entertainment vertical at $3.00, followed by health leads at $2.70. The lowest CPL was in market research at $0.52.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- Big Data’s Killer App: Mobile RTB
- How SMBs Can Keep Up With Mobile Commerce
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising
- Breaking: VivaKi and Mass Relevance Announce Partnership
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
-
Loading ...
Reader Favorites
Classifieds
- SEO / SEM Marketing Manager
- Marketing Research Analyst
- Director of Business Valuation - Financial Advisor
- Digital Project Manager
- Director of Business Valuation - Financial Adviso
Recent Comments
- ReputationArmor.net - Online Reputation Management, Mobile Marketing, Domain Registration, Web Hosting, Social Engagement, and SMS Marketing Campaigns that work !!!: [...] Video: Small Business Should Visualize the Use of QR CodesADOTAS, on Mon, 17 Jun
- #Facebook #Hashtags #FTW? – Search Engine Watch | - Suaju Lean Management: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
- #Facebook #Hashtags #FTW? – Search Engine Watch | Social Commerce Tomorrow - Media Marketing: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
- Raj Chauhan: Programmatic is expanding in the online world to guaranteed buys. Adslot is building a
