Comments on: Sick of Ad Networks? Start Your Own http://www.adotas.com/2010/01/sick-of-ad-networks-start-your-own/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: George http://www.adotas.com/2010/01/sick-of-ad-networks-start-your-own/#comment-887465 George Wed, 05 Jan 2011 20:55:00 +0000 http://www.adotas.com/?p=14408#comment-887465 I like your idea, and I'd like to recommend OIOpublisher. It's what I'm planning to use to create a nationwide network of local sites for businesses to advertise their specials: www.SmallBusinessSpecials.com I'd like to get your feedback on how to interest other local sites to join with me... and if there is a better way than what I have planned... Thanks I like your idea, and I’d like to recommend OIOpublisher. It’s what I’m planning to use to create a nationwide network of local sites for businesses to advertise their specials: http://www.SmallBusinessSpecials.com

I’d like to get your feedback on how to interest other local sites to join with me… and if there is a better way than what I have planned…

Thanks

]]> By: Bryan Sise http://www.adotas.com/2010/01/sick-of-ad-networks-start-your-own/#comment-806811 Bryan Sise Tue, 02 Feb 2010 21:48:07 +0000 http://www.adotas.com/?p=14408#comment-806811 Thanks Scott, this is a great summary of the process of building a vertical network. I hope publishers won’t underestimate how critical Step #3 is – it’s a complex undertaking to define, build, commercialize and manage a vertical network. Publishers are going to need an end-to-end solution, and they’re going to need that solution to be provided by experts who specialize in serving network builders. It’s just not good enough to use a plain-vanilla adserver that was created for the purpose of ad serving on a single owned-and-operated site. And it’s not good enough to use a tech-only vendor – to be successful, the network builder will need a true partner who can provide expert advisory and back-office services like publisher payments, publisher support, and network trafficking. I’d also really encourage publishers to do their homework and ask the network solutions provider to supply a client list and references -- we at Adify have helped a wide variety of media companies and entrepreneurs to build vertical networks, from Disney to Univision, from Martini Media Network to Hockey Ad Network. Thanks, Bryan Sise @ Adify Thanks Scott, this is a great summary of the process of building a vertical network. I hope publishers won’t underestimate how critical Step #3 is – it’s a complex undertaking to define, build, commercialize and manage a vertical network. Publishers are going to need an end-to-end solution, and they’re going to need that solution to be provided by experts who specialize in serving network builders. It’s just not good enough to use a plain-vanilla adserver that was created for the purpose of ad serving on a single owned-and-operated site. And it’s not good enough to use a tech-only vendor – to be successful, the network builder will need a true partner who can provide expert advisory and back-office services like publisher payments, publisher support, and network trafficking.

I’d also really encourage publishers to do their homework and ask the network solutions provider to supply a client list and references — we at Adify have helped a wide variety of media companies and entrepreneurs to build vertical networks, from Disney to Univision, from Martini Media Network to Hockey Ad Network.

Thanks,
Bryan Sise @ Adify

]]> By: Charles http://www.adotas.com/2010/01/sick-of-ad-networks-start-your-own/#comment-804987 Charles Mon, 25 Jan 2010 17:18:45 +0000 http://www.adotas.com/?p=14408#comment-804987 Scott, we should talk I have a unique startegy for monetizing the partial form fills and abandoned carts. Scott, we should talk I have a unique startegy for monetizing the partial form fills and abandoned carts.

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