Quick Hits: Dotomi and Qwik Media
ADOTAS – Dotomi has released a new attribution technology out of private beta. Using the company’s proprietary test-and-control methodologies, the solution measures the effect of display advertising and values each media channel strategically. In a 90-day test period, Dotomi found a 22% average improvement in all online media performance when run in tandem with a display campaign.
– Qwik Media Affiliate Network has introduced a few new programs to boost the monthly incomes of its affiliates. The affiliate referral program will pay a referring affiliate a 5% commission from the referral’s revenue for life. The cash back program will tag a 1% cash-back reward onto an affiliate’s payout if it meets the $2,000 per month minimum.
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