ADOTAS – As the mobile ad space lights up with consolidation, it’s not surprising that online ad service providers want to join in the game. Ad revenue optimizer PubMatic has tossed in its quarters by expanding its premium publisher platform to mobile inventory.
To simplify the process of monetizing the mobile web, PubMatic will assist publishers in real-time to find the best ad network to monetize each impression for the best price.
The service, integrated into PubMatic’s platform, will use mobile-specific data points such as device and user location in this hunt for the perfect network, as well as user demographics. A consolidated dashboard will track and report on for both web and mobile ad sales.