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PointAbout Brings DIY to iPhone Apps

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Jan 4, 2010 

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Gavin Dunaway  |

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PointAbout Brings DIY to iPhone Apps

ADOTAS – In high school I wasted a good deal of class time coding a game for my TI-82 graphic calculator about an evil piece of bacon. Instead of paying attention to lectures on the Smoot–Hawley Tariff Act (which comes up so often in my daily discourse), I giggled while imagining various gory ways for a slice of bacon to dismember the protagonist.

If the iPhone is the new TI-82, then it’s time for me to write a sequel — and startup PointAbout will make it come to life in less than an hour. Oh, and for only $199, not tens of thousands of dollars.

In October, Appcelerator announced that several ad agencies had signed with its partner program to use its integration platform for iPhone and Android applications, which simplified app coding and shortened the construction time line to weeks rather than months.

However, PointAbout’s AppMakr can build a native app in 27 seconds, according to the company’s blog. The publisher can then customize his or her app with Twitter and YouTube feeds and add icons such as graphics and tabs. Finally, just like those professional apps, these homemade apps can be sold via iTunes and feature advertising via AdMob or AdSense.

Then again, you get what you pay for… Is anybody expecting a memorable app for less than $200? Users only have so much control over the app, which bares the AppMakr logo on its main screen.

Not surprising, customization options are rather limited. For 500 smackers, a user can push out the app completely under a brand, but the construction and management of the app still rests on AppMakr.

PointAbout is the real deal in terms of app cred, having been building apps for Gannett and Burger King over the last year and a half. It’s interesting that the company has tested AppMakr by making apps for bloggers such as Guy Kawasaki and Seth Godin — this seems like a tool for inexpensively branding people or music groups.

It kinda reminds me of Thomas’ MySpace Editor for iPhone…

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