Peer39 Offers Brands Semantic Shelter
ADOTAS – As they nervously wade onto the online space, brands scared of appearing next to offensive content are screaming “Gimme shelter!” With the general release of the real-time solution SemanticProtect, Peer39 aims to answer that plea.
Beyond applying global list of restrictions to web pages — unappealing topics such as crime and natural disasters — and black lists consisting of naughty language, SemanticProtect analyzes sites in real time, adjusting content restrictions as pages update and removing ads from what could be offensive content. A stern warning is immediately sent to a publisher at the detection of “negative content.”
In addition, advances in natural language processing and machine learning allow the system to decipher content that would leave a negative impression on a brand.
“A company’s reputation is a key asset, especially in today’s tough economic climate. Monitoring and protecting brands against negative sentiment is a struggle for many, employing critical time and management attention,” commented Gordon Crovitz, Peer39 advisory board member and former publisher of The Wall Street Journal. “Peer39′s SemanticProtect gives both advertisers and publishers peace of mind, knowing that advertisements will be placed in appropriate contexts.”
Because if brands don’t get some shelter, they’re going to fade away… From web advertising, that is.
Reader Comments.
Sounds like a solution to a non critical problem.
The claim is interesting though technology wise, Do they have a demo to back up this claim?
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
