Online Vid Viewing Explodes in November
ADOTAS – Baskin Robbins may still have 31 flavors, but November 2009 boasted more than 31 billion online videos viewed in the U.S., according to comScore. I’m a bit more impressed by the latter.
It was the biggest month ever for online video viewing, with more than 170 million unique U.S. Internet users tuning in, each watching an average of 182 videos during the month.
Google’s sites took the lion’s share, accounting for 39% or 12.2 billion of all videos viewed; 99% of those viewings were through YouTube. Google raked in 129 million unique viewers — with 94.7 videos viewed by each — compared to Yahoo!’s sites, which reached 55 million viewers (only 8.5 videos per each).
Hulu trailed Google in views with 924 million (3%), while Viacom Digital claimed third place with 500 million (1.6%) and Microsoft sites followed with 480 million (1.5%).
As for video ad networks, Tremor Media boasted the greatest potential reach with 85 million viewers (49.8% of the total viewing audience) and 20% penetration. Advertising.com had a potential reach of 80 million viewers (47.1%) and YuMe had 73 million (43%), while BBE and BrightRoll had 17.5% and 16.6% actual penetration, respectively.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Welcome Aboard: Industry Hirings March 10th 2010 ADOTAS – Yahoo! vet Cheryl Kellond has joined the management [...] more »
- Fuze Box Launches Tweetshare for Twitter Fan Pages March 10th 2010 ADOTAS – A user’s Twitter homepage is limited to a [...] more »
- iPhone-aholics Anonymous — or Unanimous? March 10th 2010 ADOTAS – Ever since I read it as a boy, [...] more »
- Liquidus Offers Traditional Branding With Video Inventory March 10th 2010 ADOTAS – Minimalism has no place in interactive advertising — [...] more »
- Rubicon Partners With mOcean to Offer Mobile Platform March 9th 2010 ADOTAS – The Rubicon Project is taking it’s revenue optimization [...] more »
- EXCLUSIVE: ‘There Is No Ad’ — StumbleUpon Revamps Ad System March 9th 2010 ADOTAS – Don’t call it a social networking site, CEO [...] more »
- Mobile Apps Go Native With Appcelerator’s Titanium Upgrade March 9th 2010 ADOTAS – I grew up in Washington, DC, and moved [...] more »
Features
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
- Does Brand Bidding Belong in Your Marketing Plan? March 5th 2010
- Yeah, but Can the iPad Make Me Money? March 4th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Manager Paid Search Operations
- Search Marketing Business Development Manager
- Online Product Manager
- Affiliate Manager
- Search Engine Marketing Manager
Recent Comments
- laura: I dont agree with this at all. Clients pay media planners for their expertise,
- Anthony Loredo: I think this scenario is more an exception than a rule. Many agencies have a
- Anthony Loredo: Gavin, are you gonna explode like a "Volcano Girl" then? =)
- Gavin Dunaway: That was tempting... You know, you can't fight the Seether. You can't even see her!
