ADOTAS – In the wake of the Google/AdMob and Apple/Quattro acquisitions, smaller, independent players in the mobile ad space have little choice but to consolidate and form larger networks, Mobclix Co-founder Krishna Subramanian told Adotas.
First off the springboard would be ad network Amobee Media Systems and mobile ad buyer RingRing Media, which are merging to form “the industry’s largest mobile advertising exhange,” according to the companies.
The cash-and-share deal acquisition by Amobee — which is still being finalized — will give birth to a combined entity that is bigger than Quattro in revenue and monthly ads served, Amobee Founder and CEO Zohar Levkovitz told The Financial Times.
As mobile ad networks go, Amobee is unique with European mobile carriers Telefonica and Vodafone both having stakes in the company. The majority of Amobee’s business is in Europe (50%), while 30% is based in the United States and 20% in Asia. UK-based RingRing boasts more than 4 billion impressions and $20 million in revenue per month.