MediaTrust Tricks Out Email Services by Buying Kenzei

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handshake_small.jpgADOTAS – Digital performance marketer Media Trust has souped up its email offerings by acquiring Kenzei, which provides conversion marketing and email retargeting solutions, especially in retail.

MediaTrust will integrate Kenzei’s automated email and phone retargeting tools into its pay-for-results platform and market them as MediaTrust Conversion Solutions. These include ConversionMail, which targets consumers that have finished a multistep opt-in process or abandoned a shopping carts, and RemarketMail, which allows marketers to up-sell and cross-sell relevant catalog items to existing consumers.

“We’ve long admired Kenzei’s innovations in helping advertisers increase conversion rates after consumers have abandoned forms and shopping carts,” said Peter Bordes, CEO of MediaTrust. “Kenzei¹s performance-based solutions are incredibly compatible with both MediaTrust’s technology and philosophy.”

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