ADOTAS – Mobile ad network InMobi is off to a fine start in conquering the world, with operations in 37 countries and more than 6 billion ad impressions served monthly. As it expands its campaign for dominance in Europe, InMobi has added a local presence by bringing in Google and Yahoo! veteran Rob Jonas as managing director for Europe.
In his previous position as director of strategic partnerships for Europe for Google, the responsibility for some of the company’s biggest commercial relationships in the region fell on Jonas’ shoulders. Prior to that, he worked at Yahoo! Europe following the acquisition of Overture Europe in 2003. In addition, he assisted idealab! portfolio companies venturing into Europe as a founding member of idealab! Europe.
“I was attracted to InMobi by the phenomenal talent and success of the existing team, combined with their desire to build a truly global business in the fastest growing digital sector of this new decade,” Jonas said. “So many factors are finally converging in Europe, which will result in significant growth in the use of mobile technology, with advertising being both a driver and beneficiary of this growth.”
Indeed — since InMobi’s European launch five months ago, the company is witnessing around 900 ad requests per month from the region. In particular, the United Kingdom has entered InMobi’s top five network traffickers.