Industry Roundup: Invite & eXelate Team Up; Turn Upgrades Platform


roundup_smallADOTAS – Invite Media and eXelate have partnered to offer Invite’s media buyers  access to eXelate behavioral targeting data across numerous media exchanges including Right Media and the DoubleClick Ad Exchange as well as AdMeld, Pubmatic and more.

Turn has released the next generation of if its real-time media buying and optimization technology platform. New features include single-click deployment across all RTB sources, automated budget allocation, audience extension technology that increases the reach available for high-value audience segments, enhanced interactive graphical monitoring and reporting and an automated system for estimating audience reach and frequency prior to a campaign’s launch.

Email service provider Innovyx has released version 8.0 of Dialogue 1to1, the company’s proprietary email technology platform, which includes new features such as social networking, an email deliverability reporting dashboard and an enhanced level of email quality assurance.

IDG TechNetwork has promoted two executives. Mike Romoff has risen to general manager of the IDG TechNetwork where he formerly served as vice president of syndication and networks. Brian Gleason made the leap to chief revenue officer after having served as vice president of sales.

DataLogix has sealed a deal with R.L. Polk & Co. to offer online advertisers household-level targeting data from Polk automotive segments via DataLogix’ DLX Platform.

Marketing Management Analytics (MMA) has released MMA Digital, which will allow clients to measure the effects of digital media alongside all the other elements in the marketing mix.

AdGooroo announced that pan-European digital marketing company TradeDoubler now exclusively represents AdGooroo’s SEM Insight and Trademark Insight products in Europe and Japan.


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