ADOTAS – If the battle for the mobile ad space began with Google’s AdMob acquisition, then mobile ad network Greystripe is adding the big guns to its sales force. Industry veteran Kevin Granath has joined the squad as vice president of sales.
With 20 years in mobile and digital ad sales under his belt, Granath was most recently with athletics-based ad network Sportgenic as vice president of sales and business development, where he managed more than 750 properties. This was not his first stint in the world of sports advertising, as he helped launch ESPN’s online sales efforts and fronted the ESPN.com sales team.
In addition, Granath has led mobile ad initiatives at ESPN and was in charge of sales at Windwire, a pioneering mobile ad network. Also he was cofounder and vice president of account development for Ansible Mobile, a joint venture between Interpublic Group and Velti.
“Kevin has a proven track record of surpassing revenue goals and developing strategic positioning in extremely competitive market segments,” said Michael Chang, CEO for Greystripe. “With a trusted sales leader like Kevin at the helm, our network will continue to expand and exceed our goals during this period of explosive growth in mobile advertising.”