Garbriner Leaps to Adap.tv
ADOTAS – His may be a fresh face in the Adap.tv office, but new President Toby Gabriner is certainly a familiar name to those in the online ad world.
Adap.tv is the creator of open video ad-serving platform OneSource, which more than 350 publishers use to video streams. As president, Garbriner will oversee business development, sales, account management and marketing groups.
Most recently the president of Tribal Fusion, Garbriner has a long history of leadership during his 10 years in the online ad space. He is also the former CEO of [x+1] and was president of Freestyle Interactive until it was acquired by Carat Interactive in 2003. He then became COO of Carat before moving into the president’s office.
“I am extremely excited to join the Adap.tv team and work with a company at the forefront of the online video advertising space,” he said. “As Adap.tv brings new standards and efficiencies to bear for online video ads, I look forward to leading the company and being a part of a prosperous new era for publishers.”
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