ADOTAS – Seems Noam Cohen of The New York Times has discovered a conflict of interest regarding Google’s updated Chrome browsers and its immense advertising revenue.
The beta version of Chrome released on Dec. 8 accepts and encourages extensions (as will the standard version in a few months). It’s a nice selling point (for a free product) because it promotes customization and fosters creativity that is shared (freely) within the Chrome community.
Not surprising, two clever programmers separately had the idea to develop ad-blocking extensions and nothing in the guidelines said they couldn’t. Now among the more than 1,200 extensions available for Chrome, the two ad-blocking programs are in the top 10 downloaded and have been added by a combined 120,000 users.
So Google’s browser may block Google’s ads. The irony… It is thick.
In addition, unlike Mozilla’s Firefox, Chrome can’t prevent the ads from loading on a page and instead masks them post-arrival. So would that register as an impression? I imagine advertisers might feel a bit bamboozled.
However, Chrome users are still sparse by Internet standards, and 120,000 ad-blocking surfers is kinda a drop in the ocean. Even though Adblock Plus is the most popular downloaded extension for Firefox, it has a bit more than 7 million users.
In other words, Google execs aren’t losing any sleep over the matter. Still, it’s hard not to chuckle at the circumstances…