Bing Hits Query Growth Spurt
ADOTAS – Recently Bing has noticed that its voice is dropping and hair is appearing in odd areas — yes, it’s hit its adolescent growth spurt.
Although the fledgling search engine only had 10.7% of U.S. search share in December according to comScore, the addition of Bing has pushed Microsoft sites year-over-year query growth rate to nearly 50%. In November, that number was 46.0%; October, 30.8%; back in July, a month after Bing was unveiled, the growth rate was 15.6%.
Since the Bing launch, Microsoft sites have increased their portion of the search share from 8% to 10.7% — 2.7 percentage points, which is kinda like “whoa” in the search space.
They grow up so fast.
But Microsoft isn’t stealing Google’s thunder, which gained 0.2% in December to rake in 65.7% of the search share. It’s year-over-year query growth rate has leveled out to 20.6%; before Bing came in June, it was hovering around 40%.
No, it’s Yahoo!’s search share that’s slacking. While it only lost 0.2% share in December — compared to 0.5% and 0.8% drops in November and October — to end the year with 17.3% of the search share, it has dipped 2.8% since the launch of Bing (which has gained 2.7%… Hmmm…). Year over year, query growth slipped by about 2%.
Reader Comments.
So I’m waiting for Microsoft to say they’ve completely bought out Yahoo…
Bing is really a great search engine, It has lot of potential, It certainly won’t displace Google but will keep them in check to not be Evil.
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