With its new Velti mGage platform, a one-stop online shop for managing mobile marketing and advertising, Velti has also included a portal for users to study relevant case studies to improve mobile strategies.
mGage allows brands and agencies to plan campaigns, select inventory, and handle media buys. In addition, users can build mobile CRM campaigns and track performance in real time across the entire campaign, as well as construct mobile applications, widgets and websites.
Marketers will have the ability to integrate mobile short codes into numerous media channels, including offline media such as television and print, to improve tracking and measurement. The platform calculates effectiveness of each channel in a campaign in relation to cost.