At Crunchies, Facebook CEO Says Privacy Policy Reflects Social Norms
ADOTAS – Joan Rivers wasn’t working the red carpet, which was probably for the best as she wouldn’t have anything kind to say about the wrinkly, untucked shirts and jeans of most attendees. But last Friday’s Crunchies — hosted by TechCrunch, GigaOm and Venture Beat and now in its third year — aren’t about style, but digital innovation.
And for the third year in a row, Facebook took home the top prize of “Best Overall Startup or Product.” Sites like Huffington Post have already sensationalized CEO and Founder Mark Zuckerberg’s comments about privacy in a live interview, but he didn’t say anything that crazy — or groundbreaking.
He simply noted that the amount of information people are willing to share on the web has increased dramatically since the social media revolution. What might have been considered delicate information five years ago is something the kids (and their parents and their grandparents) have no problem sharing with strangers these days.
In regard to Facebook’s recent makeover of its privacy policy, Zuckerberg said the company wanted its system to reflect current social norms. Altering the privacy policy of 350 million odd users was about maintaining a startup aesthetic.
Some privacy advocates disagree with Facebook’s perspective, such as the Electronic Privacy Information Center (EPIC), which along with nine other organizations has filed a complaint with the Federal Trade Commission to force the network to restore its previous privacy safeguards.
As for Facebook’s future, the company is highly focused on its platform and Facebook Connect, which launched in May 2007 and grew to include tens of thousands of sites in 2009, Zuckerberg noted. The focus in 2010 for Facebook will be making Connect easier to use for all parties, including allowing large applications to perform deep integrations.
“Obviously much more is going to be developed outside of Facebook than inside,” he said.
In another interesting development related to social media, Farmville, the Facebook game that has twice as many users as the population of Canada, was named “Best Social App” while Mark Pincus, CEO and founder of the developer Zynga, was dubbed “CEO of the Year.” This was a bit puzzling considering TechCrunch’s harsh reporting on the company’s revenue optimization tactics throughout the year.
However, the on-stage interrogation of Pincus by TechCrunch Founder and Editor Michael Arrington — who has been a fierce critic of Zynga an ongoing series about sketchy social gaming practices called “Scamville” — turned out to be a very civil conversation.
Pincus predicted that the social gaming model might be incorporated by the rest of the Internet and suggested that in the near future small publishers could make more revenue from virtual goods than from ad sales.
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