Smart phones are likely high on many a wish list this holiday season, so for digital marketers a wise New Year’s resolution would be to get mobile campaigns going. The metrics keep speaking to their advantages.
Greystripe partnered with Tribal Fusion to extend 500 campaigns to mobile by converting their Flash creative to an iPhone compatible format. The results have been pretty impressive: mobile ads have been outperforming their online brethren by 10 to 20 times, with click-through rates pole-vaulting above 1%.
No surprise, Greystripe is introducing web-to-mobile solutions for brands and agencies nationwide. Ring in the New Year by heading to the new frontier.