Tweeter Humanizes Business With Contributors
ADOTAS – At Social Media Camp a few weeks ago, there was a debate about whether Gen-Y employees (anybody born 1980 and after — I just made the cut!) were the gatekeepers to social media. Sure, the kids have grown up with MySpace and Facebook and blogs, but a few participants noted that the majority of dedicated bloggers are from the older generation and the median age of many social media users is in the mid-30s.
One attendee actually lamented that his son was addicted to Facebook, but refused to get into Twitter, no matter how much his father badgered him about its growing importance in business. That’s a shocker — the kids wanna use social media for social purposes and not business? That seemed to be the general resolution.
To that extent, Twitter is a far more convenient platform for businesses to take advantage of, hence the constant corporate media cheerleading. Twitter’s brain squad isn’t blind to this and is developing innovations for this segment, such as the new “Contributors” feature.
In beta testing at the moment, Contributors allows multiple “authors” to be on one organization’s Twitter account. Each contributor can leave his or her name in the byline. The goal is better user engagement, so Tweeters following a company (or nonprofit, etc.) can connect with the people behind the facade.
It’s really the next step for businesses employing social media to become more social — showing that, omigosh! There’s actually people behind the cold corporate mask! Wow, that might even interest those finicky Gen-Yers.
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