ADOTAS – I’ve definitely felt the LED screen tear at my corneas when my nose is nearly touching it because I’m trying to watch a teeny-tiny video — hey man, I really wanted to see those “Matrix” previews way back when. But watch a minuscule video ad the same way now? Dream on.
Tribal Fusion gets me (unlike my parents), hence the launch of Full Engagement Video, which stretches out a video ad to blanket the browser window.
The ads operate differently for each type of unit. The standard IAB display ad plays the video in the banner, but increases to the browser size when rolled over. When a user clicks on the interstitial format, the video plays before navigating to the new page. And for mobile, the videos load after a user clicks on an app or a game.
These cost-per-play ad types are also available on a run-of-network basis. Tribal Fusion claims Full Engagement is an accurate descriptor because the ads get 100% user engagement…. The user can’t see nothing else!