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Theorem’s DIY Ad Creation for the Little Advertisers

Written on: Dec 7, 2009
Author: Gavin Dunaway |
: Share; Theorem’s DIY Ad Creation for the Little Advertisers

ADOTAS – All right, little advertisers: it’s time to put your thinking caps on and get out the safety scissors ’cause we’re going to design our own ads — and then publish them! Ho boy — it’s like art class in elementary school!

Well, maybe a bit more advanced than that. Currently in beta testing, Theorem’s CreativesOnTap.com helps smaller advertisers access premium sites by introducing a do-it-yourself ad-maker.

Publishers that integrate the service will be able to offer advertisers the ability to design their own display, Flash or video ads to appear on that site. While the product includes stock sound and images, advertisers can upload their own audio or visual component as well.

Beyond being a handy tool for advertisers, CreativesOnTap also allows publishers to better manage their inventory for targeting and pricing. In addition, it automates the creation of banner ads.

And you won’t have to worry about you account managers eating all the paste; chewing the mouse cord is another issue entirely.

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Tags: ad-creation, display, DIY, publishers, theorem and video

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