Tatto Waves Goodbye to Right Media
ADOTAS – Another network is flying the Right Media coop and plans to reach out to its publishers without an intermediary.
In a letter to Right Media publishers Tonya Smith, network manager for Tatto Media, announced that the behavioral ad network will no longer buy a seat on the exchange.
“I have enjoyed working with all of you over the past six months, but as a company [the Right Media exchange] is no longer in our best interest here at Tatto,” Smith wrote, noting that the decision was a sudden one.
Instead, Smith suggested that Tatto would directly connect with publishers that had been running profitable campaigns.
Tatto’s exit follows Yahoo!’s decision to rebrand the Right Media exchange as a premium exchange and terminate the Direct Media Exchange for smaller publishers. Other networks left out in the cold, such as CPX Interactive, have seen the bright side of the shutdown — the opportunity to work with small and medium-size publishers directly.
Reader Comments.
Aqua Media Direct is leaving Right Media also to focus entirely on our premium offerings with 1700 transparent sites, worldwide market depth, and a closed, safe, display ad environment for major brands. We now use ADTECH Helios IQ for our main server.
Yeah — Tatto, the teeth-whitening, hair-loss, ringtone, and all-scam network, is the one saying goodbye. I’m sure that was the order of operations…
You can’t fire me, I quit!
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
- Influencing the Influencers – Joining the Circle of Trust | | SpongecellSpongecell: [...] We must admit, we love talking about interactive marketing, and we jump at the
- Dave Young: You're absolutely correct. However, it can be tough for the smaller brands to generate the
- Cory Grassell: Interesting research that aligns well with recent data that Twitter set an all-time record for
