Rubicon Is Giving off Good Impressions
ADOTAS – While it’s customary to wish good tidings to all during the holiday season, Rubicon is exercising its charitable spirit through making Good Impressions.
The initial foray of Rubicon’s Good Impressions program, which allows clients to donate a portion of site impressions to nonprofits through the REVV platform, Impressions that are donated this month, will feature promotions for the World Food Program’s Shop Against Hunger and Gift of Hope campaigns.
More than 7 million impressions — 500,000 to 1 million from each participating publisher — have already been yielded to these charitable fundraising programs for December.
For Rubicon, which already holds employee community service days during the year, this was a natural extension of its charitable practices onto a global scale through a U.N. initiative like the World Food Program.
“It seems only natural to leverage our platform and engage our premium web publishers, so many of whom are also committed to corporate social responsibility, to work together in benefiting a high-impact international organization,” said Mallory Portillo, leader of culture and team development for the Rubicon.
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