Retargeting Is Effective but Underused
ADOTAS – Online marketers apparently know what’s good for their business but they just aren’t doing it.
A survey of specialized marketers conducted by Advertise.com and SEMPO found that 46.3% considered retargeting the most underused online marketing tool. However, nearly 70% said they had never tried to use it in a campaign.
In addition, of the 30.5% who had taken advantage of retargeting, 53.1% found that it made their display advertising more effective.
Another 18.3% of respondents cited geotargeting as underused, while 15.9% said the same for traffic source optimization and 13.4% for keyword targeting.
Reader Comments.
ReTargeter.com is a great way to get a highly effective retargeting campaign (with access to premium inventory) up and running. ReTargeter is quick and easy to set up and provides actionable insights via robust reporting.
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