Quick Hits: King of Pop Lives — in Search
ADOTAS – The king of pop is dead, but he was certainly alive on search engine. For 2009, “Michael Jackson” was the most searched term on Bing and Yahoo! and the second most searched term on Google. “Twitter” claimed the top spot on Google’s list and the second on Bing’s, but appeared nowhere on Yahoo!’s top 10. Apparently the tweens love their Yahoo! — “The Twilight Saga” was the engine’s second most searched term.
– Mouses were smoking this past Cyber Monday. comScore recorded $887 billion in online spending on the online equivalent to Black Friday, a 5% increase over the year before. Even hotter, that total matched Dec. 9, 2008, the heaviest online spending day so far on the record. Click away, shoppers, click away!
– Location, location, location — it’s not just for real estate anymore. Digital media consulting firm BIA/Kelsey estimates spending on geo-targeted display ads will increase from $897 million in 2008 to $1.9 billion in 2013. While they currently make up 10.2% of display ad units, the firm estimates they will hold a 15% share in 2013.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
- Video: “Build an SEO Foundation” Excerpt | SEO News & Views: [...] See the original post: Video: “Build an SEO Foundation” Excerpt [...]
