Online Ad Dollars Will Keep Rolling Facebook’s Way
ADOTAS – Yeah, Twitter got a lot of press with its meteoric rise in the spring, but in the social mediascape, it’s tough to deny that this was Facebook’s year — 350 million users can’t be wrong.
At the same time, MySpace’s slide into irrelevance was dramatic and the finger-pointing within News Corp. just buoyed the notion that the former social media champion had lost its mojo. According to a new report by eMarketer, Facebook’s dominance and MySpace’s decline will continue to play out in 2010 in terms of social media advertising spend.
In “Social Network Ad Spending: 2010 Outlook” eMarketer predicts Facebook and MySpace will swap spots — while U.S. advertisers tucked $465 million into MySpace in 2009, that figure will drop 23% to $360 million in 2010. Facebook would seem to be the beneficiary of the MySpace pullout, with an estimated $450 million in ad spend in 2010, a 34% hike from 2009′s $335 million.
eMarketer predicts that non-U.S. Facebook ad spending will bounce from $100 million to $155 million, an increase of 65%, while non-U.S. ad spend on MySpace will remain stagnant at $25 million.
Unlike the rest of U.S. online spending, social media advertising actually improved by nearly 4% in 2009 — $1.210 billion versus $1.165 in 2008 — and now makes up a 5.4% share of total online ad spend. As the nation snaps back from the economic downturn, eMarketer expects $1.295 billion in spending in 2010, a 7.1% hike, and $1.395 billion in 2011, a 7.7% increase over the 2010 estimate.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Complete Seo Tips: [...] See more here: Video: “Build аn SEO Foundation” Excerpt – ADOTAS [...]
- Bob: and just like that he got fired.