Nielsen Puts on Its Nostradamus Robe for 2010
ADOTAS – As the year wraps up and everyone is excited about what the new one will hold, I turn to my most trusted seer, Nostradamus, and the reliable medium of the “Weekly World News.”
Turns out 20 new Nostradamus predictions were “found” a little while ago, including that nudity will become the norm (sorry, Calvin Klein) as human physiques improve, would-be parents will require licenses to breed, humans will converse with animals and the living dead will walk the earth. It’s going to be a busy year.
On the advertising front, Nielsen’s got some thoughts about what we’ll see in the coming year, but I don’t know if they hold water like the writings of ol’ Nostra D.
First off, “optimizing media convergence” will be a top priority in 2010 — in particular, aligning online ads with offline purchases, something comScore has been focused on. In addition, cross-media campaigns will gain importance as online video games increase in popularity.
The emergence of Droid and the specter of Google’s smartphone emphasizes the need for metrics in that field of advertising. Also, social media sites — ahem, Facebook — will continue to open new channels for building brand awareness and engagement. Finally, Nielsen believes that we’ll see bolder interactive campaigns that take advantage of video and homepage takeover.
Oh yes, on the online ad front Nostradamus believes we will see more endorsements by William Shatner. Maybe that’s just wishful thinking.
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