ADOTAS – It’s hard out there for a trade publisher. To make ends meet, Nielsen Business Media has trimmed its trade offerings by selling eight of its brands to e5 Global Media, a new media company formed jointly by Pluribus Capital Management and Guggenheim Partners
Included in the deal is AdweekMedia and its Adweek, Mediaweek and Brandweek publications and websites. Despite the rough print environment, sources from e5 media told Adweek that the company plans to invest heavily in the print product in addition to offering paid content on the magazines’ websites.
Adweek and its cousins were spared the fate of Editor & Publisher and Kirkus Review, which were shuttered by Nielsen.