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Industry Roundup

Written on

Dec 16, 2009 

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Gavin Dunaway  |

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Industry Roundup

ADOTAS – In collaboration with comScore’s recently launched AddEffx analytics platform, VideoEgg has released VideoEgg ROI, which will assist retailer clients in analyzing the relationship between exposure to rich media campaigns and actual purchases.

New York Media has teamed up with Clickable to offer search-based ads and lead generation opportunities to local businesses.

Rachel Wintner has joined Glam Media as vice president of sales.

Clikthrough has launched internationally with Avex Group of Japan.

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