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Industry Roundup

Written on

Dec 15, 2009 

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Gavin Dunaway  |

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Industry Roundup

ADOTAS – They’re shaking up the executive pot over at AdReady: President Karl Siebrecht will be assuming the additional duties of CEO while founder Aaron Finn has been named chairman of the board and chief strategy officer.

TVGuide.com has picked PubMatic to manage multiple remnant networks across its site.

Gambling treatment center Williamsville Wellness has implemented a search campaign with eZanga to drive traffic to its Nongambler.com website.

Text-based advertising network has chosen Anchor Intelligence’s ClearMark software to score traffic within its network.

Eric Porres will now hang his hat at Lotame as its chief marketing officer.

Toner dealer 4inkjets has made Response Mine Interactive its search engine marketing agency of record.

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