ADOTAS – Though Time magazine is still keeping the selection person of the year under wraps (Who will it be? The anticipation is just… killing me.), the Droid phone, the first device to feature Google’s updated Android 2.0 operating system, has been knighted the gadget of 2009.
And who’s got ad units for the year’s hottest gadget of the year? That’s right — Greystripe .
The rich media mobile advertising network introduced the first full-screen ad units for the Android OS. In addition, the company launched an Android software development kit, which will allow game and application developers to insert ads and monetize. The SDK supports pre-roll, inerstitial and post-roll inventory.
“Given users reluctance to adopt Google Checkout and pay for apps, the free-ad supported model makes sense for Android,” said Michael Chang, CEO for Greystripe. “As the number of Android phones has reached critical mass, providing a cross-platform solution that reaches a broad base of consumers becomes even more important for our developers.”
iPhone and Java partners such as the Casual Games Network and Jump Games have jumped on the opportunity and are using the Greystripe’s tools for their Android releases. Greystripe has delivered ads into over 300 million ad-supported games and applications on the iPhone and Java platforms.