Got Funds? Rocket Fuel & Kenshoo
ADOTAS – Ho ho ho! Looks like Santa (or venture capitalists dressed in Santa costumes) came a little early for a few online advertising companies that have been extra good.
Rocket Fuel picked up a cool $3 million in venture funding led by existing investor Mohr Davidow Ventures. The growing company will use the cash to build its infrastructure and grow its engineering staff. Since releasing its intelligent ad serving technology platform and hybrid ad network in August, Rocket Fuel has witnessed an astonishing 265% quarter-over-quarter growth.
Kenshoo, however, decided to be a bit more private about its gift (it’s a modest company), announcing an undisclosed round of funding from Sequoia Capital. The investment will be used in conjunction with the launch of KENSHOO Local, which will streamline client management of large-volumes of local SEM campaigns through automation and optimization. The company launched the platform at the BIA-Kelsey Interactive Local Media Conference in Los Angeles this week.
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