http://www.adotas.com/2009/12/googles-mobile-crusade/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/12/googles-mobile-crusade/#comment-796042 mobiThinking Thu, 10 Dec 2009 10:17:24 +0000 http://www.adotas.com/2009/12/googles-mobile-crusade/#comment-796042 It wasn't really that AdMob was the most innovative mobile ad network (arguably it isn't), more that it's business model, blind advertising + mass-market + CPC was a good fit for Google. However it's certainly not the only (or best) choice for all advertisers (or publishers) though. We've put together a guide to help advertisers and publishers choose the best ad network for their needs: http://mobithinking.com/blog/best-mobile-ad-network. It wasn’t really that AdMob was the most innovative mobile ad network (arguably it isn’t), more that it’s business model, blind advertising + mass-market + CPC was a good fit for Google. However it’s certainly not the only (or best) choice for all advertisers (or publishers) though. We’ve put together a guide to help advertisers and publishers choose the best ad network for their needs: http://mobithinking.com/blog/best-mobile-ad-network.

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