Comments on: Google Wants Yelp With Its Roar http://www.adotas.com/2009/12/google-wants-yelp-with-its-roar/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Laura Betterly http://www.adotas.com/2009/12/google-wants-yelp-with-its-roar/#comment-797249 Laura Betterly Sat, 19 Dec 2009 20:56:40 +0000 http://www.adotas.com/2009/12/google-wants-yelp-with-its-roar/#comment-797249 I'm usually not for Google buying up everything, but in this case I'm behind it. Yelp takes down good reviews and leaves the lousy ones up. If Google owns them, they'll have to play the game correctly.. I’m usually not for Google buying up everything, but in this case I’m behind it. Yelp takes down good reviews and leaves the lousy ones up. If Google owns them, they’ll have to play the game correctly..

]]> By: mike http://www.adotas.com/2009/12/google-wants-yelp-with-its-roar/#comment-797116 mike Fri, 18 Dec 2009 18:10:54 +0000 http://www.adotas.com/2009/12/google-wants-yelp-with-its-roar/#comment-797116 Yes.. Google is in the run big time. They are after display and plan to own that piece as well. They made a first move with Teracent..and will now go after the ad targeting or the data targeting companies to complete their offering. Ill bet we see companies like PEER39 (semantic targeting), Bluekai or Exelate (BT) being Fold into google quickly as well. It will be interesting :) Yes.. Google is in the run big time. They are after display and plan to own
that piece as well. They made a first move with Teracent..and will now go after the ad targeting
or the data targeting companies to complete their offering. Ill bet we see companies like PEER39 (semantic targeting), Bluekai or Exelate (BT) being
Fold into google quickly as well.

It will be interesting :)

]]>