Fwix Expands Local News Monetization Into Video
ADOTAS – I felt my shoulders slump when I read in November that The Washington Post was closing its remaining U.S. bureaus in Chicago, Los Angeles and New York. WaPo is my hometown paper and I once dreamed of being a staff reporter, but I recognize that as the old print journalism model crumbles with the lightning fast pace (and no-cost) of news on the Internet, bureaus of magnet newspapers are headed the way of the dinosaur.
Local outlets — blogs, community newspapers, what have you — are where to get local news as content becomes ever-more localized — for better or worse (I can hear the ghosts of journalists past moaning). Fwix recently introduced a content monetizing solution for local news, which aggregates articles based on a user’s IP address and inserts relevant local text ads. Now the company brings a similar feature to video.
The AdWire Video widget hunts down, distributes and monetizes local news video content — fair use, of course — for publishers. Sites that add video, with pertinent local ads included, will split revenue gains with Fwix and the content creators.
“The local advertising industry has been trying to find its footing, as has the fractured local news and blog landscape itself,” said Darian Shirazi, CEO of Fwix. “Our vision is to redefine both local news — through our real-time newswire — as well as its monetization model.”
Reader Comments.
Check your facts on fwix. It is not “fair use” and several bloggers have asked them to take their feed off fwix and gotten no response. Not sure where this is going, but you cannot at this time call it fair use.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
