Eyeblaster Makes Contact With Denstu America
ADOTAS – As we near 2010, I unfortunately can’t stop thinking about “2010: The Year We Make Contact,” the awful sequel to Stanley Kubrick and Arthur C. Clarke’s brilliant “2001: A Space Odyssey.” It’s on my mind because 2010 seems to be the year that big brand advertisers are going to make contact with the display space — and hopefully colonize it.
To buoy that trend, Eyeblaster has roped in another big name brand: Dentsu America, whose clients for starters include P&F USA, Canon U.S.A., Toyota Motor North America and Bandai Toys.
As Dentsu America has integrated its approach toward online and offline marketing, the company believes Eyeblaster’s Mediamind will assist this transformation by mapping out the customer journey down the funnel and determining effective metrics.
“With Eyeblaster, we can look at the bigger picture and optimize with a more holistic view instead of honing in on a single metric,” said Scott Daly, executive VP and executive media director at Dentsu America. “We want to draw a link between the users that interact with pre-roll, banners and sponsor pages and show how they progress down the conversion funnel. “
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