eBay Ain’t Foolin’ With Click Fraud
ADOTAS – Click fraud is not a new threat to advertisers, but it’s proliferated enough that the industry is circling the wagons. eBay, in particular, is fortifying the defenses.
To prove it’s in tip-top shape, ebay’s AdCommerce platform — which offers sellers the option of buying pay-per-click ads on eBay.com or a partner site — received the equivalent of a physical from ImServices Group. AdCommerce has passed a third-party audit marking its compliance with the Interactive Advertising Bureau’s Click Measurement Guidelines. Pulse 360 became the first ad network to pass the IAB’s rigorous standards last week — clean clicks are what all the kids are into these days.
But a sparkling bill of health isn’t enough: in addition to the audit, eBay signed up with Click Forensics to filter out low-quality and fraudulent traffic for eBay advertisers and improve conversion rates for sellers on AdCommerce.
If I was a click fraud ring, I’d go looking somewhere else….
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