DoubleVerify Gets Preventative With BrandShield
ADOTAS – Did you know people are spending more time online? I’m as shocked as you. Well, bigger brands we’re already taking note (they’re quicker than plain folks like you and me) and as they ante up to get into the display game, they’re rightfully concerned about where their ads end up. The term “inappropriate” is circulating more than ever when fretting over content.
Send in the blockers.
Stemming from DoubleVerify’s existing platform, BrandShield prevents ads from appearing next to inappropriate content. The solution leapfrogs existing technologies, seeing through nested iframes to accurately determine the end-location of an ad.
Worried about slower page loads as the blocker figures out what’s what? BrandShield’s got patent-pending blocking tags that reduce any latency regarding the ad blocking process.
“Real-time inappropriate content prevention changes the playing field and significantly reduces advertiser exposure to this threat to their brand equity and ROI,” said Oren Netzer, cofounder and CEO of DoubleVerify.
After testing with agency and ad network clients, Brandshield will be made available through a managed roll-out beginning on Jan. 15.
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