Department of the Obvious: People Spending More Time Online
ADOTAS – People are spending more time online. In other news, grass, when healthy, is green. Also, the world, once thought to be flat, is round.
A telephone poll of 2,029 conducted between Oct. 13 and 19 by Harris Interactive found that the average adult spends an average of 13 hours a week online on an average basis. This is bump up from 11 hours, the average reported in 2007, but down from the 14-hour average recorded last year during the financial crisis and prior to the presidential election.
Twenty percent of adults claimed they were online for less than two hours a well, while 14% admitted to 24 hours or more of web time. The age group of 30-39 tended to spend the most time online (18 hours), while the 25-29ers and 40-49ers spend 17 hours online on average. Obviously, the seniors, toddlers and prenatal group are holding us back.
But I gotta ask — when you say telephone poll, do you mean landlines? Because the majority of my friends don’t have one… And they, like me, tend to be online from 9 a.m. to 6 p.m., Monday through Friday. Sometimes I wonder if I spend any time offline.
Then again, we just might be fancy city folk, with our tailored suits, indoor plumbing and electric lights…
Reader Comments.
Many use the free internet at the library. 1996-2005 I used the internet nearly 5 hours a day because there were plenty of public terminals. But now I live near a library that has a 90 minute per day time restriction. Probably the survey statistics would be higher if there were enough terminals at the free libraries so we could all be online.
I don’t know how accurate anyone’s self-reported answer to this kind of question is anymore. Am I online when I’m sending an email on my BlackBerry? Am I online when I’m working on my computer, but have my Google News widget open? Am I online when I’m at the gym listening to iTunes on my iPod Touch which is hooked up to Wifi? Am I online when I watch video on demand through my cable subscriber? Pretty soon, we’re all going to be online in one fashion our another most of the day.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Bob: and just like that he got fired.
- 101 Best Twitter Apps Blog » Blog Archive » Social Networking: Without a Champion, Enterprise Social Tools Sputter – Formtek Blog (blog): [...] And Cons Of Social Media In Education …mediabistro.comMashable -Minnesota Daily -ADOTASall 97 news [...]
- The Rise of the Data-Driven CMO | ADMA Blog: [...] of information transparent to customers also stand to gain financially. According to a separate
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
