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Department of the Obvious: People Spending More Time Online

Written on
Dec 24, 2009 
Author
Gavin Dunaway  |
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Department of the Obvious: People Spending More Time Online

internet_tv_small.jpgADOTAS – People are spending more time online. In other news, grass, when healthy, is green. Also, the world, once thought to be flat, is round.

A telephone poll of 2,029 conducted between Oct. 13 and 19 by Harris Interactive found that the average adult spends an average of 13 hours a week online on an average basis. This is bump up from 11 hours, the average reported in 2007, but down from the 14-hour average recorded last year during the financial crisis and prior to the presidential election.

Twenty percent of adults claimed they were online for less than two hours a well, while 14% admitted to 24 hours or more of web time. The age group of 30-39 tended to spend the most time online (18 hours), while the 25-29ers and 40-49ers spend 17 hours online on average. Obviously, the seniors, toddlers and prenatal group are holding us back.

But I gotta ask — when you say telephone poll, do you mean landlines? Because the majority of my friends don’t have one… And they, like me, tend to be online from 9 a.m. to 6 p.m., Monday through Friday. Sometimes I wonder if I spend any time offline.

Then again, we just might be fancy city folk, with our tailored suits, indoor plumbing and electric lights…





Reader Comments.

Many use the free internet at the library. 1996-2005 I used the internet nearly 5 hours a day because there were plenty of public terminals. But now I live near a library that has a 90 minute per day time restriction. Probably the survey statistics would be higher if there were enough terminals at the free libraries so we could all be online.

Posted by cli | 1:51 pm on December 27, 2009.

I don’t know how accurate anyone’s self-reported answer to this kind of question is anymore. Am I online when I’m sending an email on my BlackBerry? Am I online when I’m working on my computer, but have my Google News widget open? Am I online when I’m at the gym listening to iTunes on my iPod Touch which is hooked up to Wifi? Am I online when I watch video on demand through my cable subscriber? Pretty soon, we’re all going to be online in one fashion our another most of the day.

Posted by Jeff Vidler | 11:13 am on December 29, 2009.

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