CBS Takes Ad Networks Out Of The Equation
ADOTAS – CBS is dropping all of its third-party ad networks. It is announcing the move today. The firm will be selling its online inventory on its own.Doing this re-hashes a debate that was a hot topic before the economic downturn according to several reports, which is are ad networks good of bad for online media and advertising? Some of the most vocal publishers to stop doing business with ad networks include Gawker, ESPN and Turner Networks.According to ComScore, CBS has 60 million unique visitors a month, which positions it as the largest publisher to join the “no ad-networks” club. Neil Ashe, CBS Interactive CEO has been quoted to say “We are prepared to take a step back on revenue if we have to, but over time we will monetize at a much better rate than ad networks do.”
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