Brightkite Opens Augmented Reality to Advertisers
ADOTAS – Forget virtual reality, advertisers need to get in on augmented reality — and Brightkite has opened the door.
As opposed to altering reality with chemicals (which I would know nothing about…), augmenting reality involves using technology to enhance ones perception of the real world. It’s reminiscent of Arnold Schwarzenegger’s view screen in the “Terminator” movies (”I see everything”), except I don’t think images are shaded blood red (unless you wanted them to be).
Location-based social network BrightKite introduced its augmented reality service in August in partnership with Layar, offering real-time digital information from the network (e.g., information from other Brightkite users) layered on top of the view through a camera’s phone.
Now Brightkite is taking the next step and partnering with local businesses such as retailers and restaurants to offer store locations as well as exclusive offers. Electronics retailer Best Buy is currently running a campaign till the end of December, which can be accessed through the iPhone and Android devices.
“Augmented reality is one of the hottest new tools out there and it’s no surprise that the first campaign to use it is one of the nation’s largest consumer electronics retailers,” said Brady Becker, founder of Brightkite. “This initiative pioneers the latest in advertising — combining mobile phones, location awareness and augmented reality.”
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