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BlueKai Pushes In-Market Shopping Profiles

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Dec 8, 2009 

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Gavin Dunaway  |

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BlueKai Pushes In-Market Shopping Profiles

ADOTAS – Attention shoppers: your targeting profiles are being updated to match your carts. BlueKai has introduced BlueKai In-Market Reports, an analytics service that supplies agencies and their clients with in-market shopping profiles of audiences.

The reports will help agencies determine likely prospects based on site visitors’ shopping patterns. In addition, data segments are recommended to target the prospects over BlueKai’s current online media partners such as ad networks and exchanges.

In addition, a goal is to improve advertisers’ targeting profiles via unexpected attributes that show up in the reports, as well as encourage creativity in feature campaigns based on user data.

“Advertisers need to know more about their site audience and what they are shopping for,” said Omar Tawakol, BlueKai’s CEO. “The BlueKai In-Market Report is the first of its kind to provide knowledge into actual shopping patterns versus audience surveying.”

Tags: analytics, bluekai, exchanges, networks and targeting

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