Battle Over Targeting Gets Passionate in DC
Zaneis was part of the standing-room-only crowd at the Federal Trade Commission’s “Exploring Privacy” public roundtable on Monday. It wasn’t surprising that the workshop attracted such a large group of spectators as the topic has been getting a lot of press lately — not the best kind either — with the digital advertising industry growing increasingly nervous about lawmakers and regulators disturbing the water.
While regulation and legislation still have a ways to go, neither privacy advocates nor industry representatives could claim victory at the roundtable, though both sides presented their cases with passion.
For Zaneis, the highlight was the third panel, when Jeff Chester, executive director for the Center for Digital Democracy and an outspoken online privacy advocate, and Berin Szoka, director of the Center for Internet Freedom at the Progress and Freedom Foundation, got into a 10-minute tete-a-tete on the importance of targeting in advertising as well as journalism.
Chester railed against targeting in general and called for a “citizen friendly” system while Szoka the importance of targeted advertising in funding high-cost content. Szoka argued that for users to access certain content at no cost, there is a trade-off in giving up certain types of data.
This was followed up by figures from Omar Tawakol, CEO of BlueKai, suggesting that by using the FTC’s definition of privacy principals, which might even drill down to frequency capping would include 70% to 80% of the online advertising industry, a figure far larger than the $1 billion normally tossed around.
Though the gap in views on regulation was wide, the two agreed on one thing: consumers are not well enough informed about how targeting works.
To that extent, the industry is stepping up — possibly too late — with initiatives such as IAB’s “Privacy Matters” campaign launched on Friday, which in addition to an educational website features a display campaign that directly addresses consumer fears with taglines such as “Advertising is creepy.” Zaneis noted that while some industry folks asked what that IAB was smoking when they came up with the campaign, but privacy advocates actually praised the IAB for such a bold statement. He said this was a sign they had pushed the envelope and reached across the aisle.
Zaneis called Tawakol’s explanation that targeting regulation would encompass most of the online advertising industry the “a-ha!” moment of the day. Privacy advocates didn’t have such a moment, he claimed; he didn’t hear a whole lot of new arguments.
“That makes me believe we have a good strategy — we’re debunking the scare tactics,” Zaneis said.
I wouldn’t have been able to read this article online for free if the ads next to it weren’t targeted. Doesn’t Washington have enough to do right now?
Privacy is the #1 concern of ad networks which is why behavioral data remains anonymous. it is important for users to understand this as well as other facts about online advertising which is why we fully support the IAB campaign: http://blog.advertise.com/2009/12/08/advertising-is-creepy%E2%80%A6a-lesson-from-iab/
Leave a Comment
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
- Video: Xbox Reveal, 5/21/13 May 21st 2013 ADOTAS – Microsoft unveiled its next-generation Xbox today at a [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Print and Web Manager
- SEO Marketing PPC Specialist
- Marketing Summer Internship at Clean-Tech Educatio
- Service Line Manager - Digital Media
- SEO / SEM Specialist
- Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined: [...] — The new Xbox gaming console, which will be unveiled today, has produced 66,000
- Ben Straley responds to Implications of Yahoo’s Tumblr Acquisition? - Rio SEO Blog: [...] Original article posted here [...]
- New Solution to OpenX OnRamp Shutdown | Adcolt: [...] http://www.adotas.com/2013/02/update-malware-attack-permanently-shuts-down-openx-onramp/ Share this:TwitterFacebookLike this:Like Loading... This entry was posted in Uncategorized
- Pinterest Roundup — May 2013 | Technology for Publishing LLC: [...] Early Pinterest Analytics Show Brand Potential [...]