Aol May Remove Ad.com From Its Teat
ADOTAS – While there has been no official announcement, word on the street (the Wall one) is that Aol is joining the premium dream as far as inventory.
Imrhan Khan, an analyst with JP Morgan, left a meeting with Aol CEO Tim Armstrong convinced that soon to be spun-off media company will block its inventory from Advertising.com and focus on only selling the premium.
Khan has suggested for a while that this is the way for Aol to reverse its revenue woes. He also believes such a move would be a boon for the industry, boosting ad prices across the spectrum.
Aol did not comment on Khan’s statement, but if true it would make it the second big digital media house in a week to give up on remnant inventory as Yahoo! announced it was shutting down its Direct Market Exchange platform at the end of January.
Oh, and just in case you were wondering, despite Aol’s intense re-logoing, the famous yellow running man will stay. No word if the folksy “You’ve got mail!” soundbyte will stick around.
Reader Comments.
Remnant inventory never dies…it just fades away.
More rearranging of the deck chairs. I dare you to list all the PR statements on the best sales method to sell AOL inventory from pre ad.com acquisition, to Time Warner synergy sales, to now splitting from ad.com sales. I wonder if they will ever see the elephant in the room. Create value, don’t just charge more.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
