Europe will be able to turn on, tune in and… well, plug away with the increased efficiency and transparency RTB provides. Initial RTB partners for the U.K. venture are AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath.
“Real-time bidding is the latest in a series of innovations that are changing the way digital ad inventory is transacted,” said Michael Barrett, CEO of AdMeld. “We are pleased to lead its introduction into the UK and surrounding region by offering premium publishers the tools they need to generate the most overall revenue while accommodating their unique needs and enforcing their business rules.
Since launching support for RTB technology, AdMeld has processed more than 6 billion bids from a variety of demand partners.