AdMeld Integrates Mobile Inventory Into Platform
ADOTAS – So much inventory, so little time: the proliferation of smart phones has expanded the amount of under-monetized inventory in the marketplace, AdMeld CEO Michael Barret said. As consumers are increasingly browsing the web via their mobile devices, the amount of un-optimized inventory keeps piling up.
Hence why AdMeld is integrating mobile ad inventory support into its platform. While its currently in beta testing, the harmonized product will bring AdMeld’s real-time bidding capabilities to the mobile arena for certain clients in the first quarter of 2010. Premium publishers will be able optimize their data across several channels.
“Adding mobile capabilities to our platform is a natural extension of our objective, which is to ensure publishers get the most possible value from their ad inventory,” said Barret.
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