ADOTAS – When the announcement came down that Google had scooped up AdMob (crowning itself mobile ad king in the process), my inbox was chock full of comments from various mobile ad players who were excited about the deal, gushing that the acquisition marked the legitimacy of the mobile ad market. But I was skeptical and wondered if Adotas readers were too.
According to our latest poll, they were — 41% of respondents to our poll on the AdMob acquisition said it’s just another step in Google’s global takeover (of everything!). Soon you will be eating Google-Os for breakfast before you take the Googlebus to your Googleplex…
Twenty-seven percent agreed that it signaled the legitimacy of the mobile advertising space, while 26% just though it was business as usual — another day, another merger. Only 6% said it was a sign that consolidation within the mobile space had begun. I guess not many people expect to see any more mergers here soon.
A lot of Twitter news got commenters chatting — sluggish domestic visitor numbers encouraged Joe Buhler to quip, “It’s probably over for the most bleeding edge geekorati in search of the next next big thing for 2010. They probably left Twitter just about when Oprah discovered it….”
Concerning an article about brands ineffectively using Twitter, Ron Weinber noted, “Producing streams of engaging content is a huge challenge, just ask the TV networks. There is nothing wrong with breaths of silence in an overstimulated world, especially when your business doesn’t revolve around content production and distribution.”
However, Deanna Goldasich saw the information differently: “I definitely think that this is a sign of businesses not knowing how to Tweet effectively and how to integrate it with their other social media and marketing efforts. To use Twitter strictly as a marketing device doesn’t cut it. Corporations need to see it as a relationship device.
“Also, the ever-looming ‘what’s the ROI’ question discourages many corporate Twitter owners from aggressively using the tool,” she continued. “It’s the classic question of ‘is this worth our time?’ My response is, ‘Are customer conversations and education worth your time?’ The ROI is often relationship building (which does need to be tracked) versus $$.”
Celebrities selling out their tweets to advertisers did not surprise Lee Barratt. “This is just another Twitter Evolution, and within a few years we will probably not even Twitter as it exists today.”
Finally, the Classic Carol had a good question regarding Facebook allowing brands to target friends of its fans: “Wondering how I receive remuneration for my endorsement? Perhaps in Flair credit?”
Can you ever have enough flair? I have 20 pieces myself.