News

Unicast’s Movie Finder is a ‘New Moon’ for geotargeting

Written on: Nov 23, 2009
Author: Gavin Dunaway |
: Share; Unicast’s Movie Finder is a ‘New Moon’ for geotargeting

ADOTAS – Maybe I’m a fogey, but the tortured relationship between Buffy and Angel will always be a more memorable forbidden-vampire-love story than this Bella-Edward “Twilight” saga hooey, but the fans can’t be wrong — garnering $140.7 million in domestic ticket sales over the weekend, “New Moon” boasted the third-biggest opening weekend ever for a film.

Enabling crazed fans to get their “Twilight” fix, Unicast produced two rich media campaigns on MySpace that deciphered the location of the user and offered links to buy tickets at a local theater.

This campaign is the result of a new partnership between Unicast and the Aura Group, which develops web and wireless products. Fueled by Aura’s MovieConnect technology, Unicast’s Movie Finder allows users to post showtime information to Twitter accounts and send directly to mobile phones.

It’s also the latest example of the potential of geotargeting through social media. Online ticket marketplace Fandango sold 18% of the opening weekend tickets for “New Moon” and the film was its biggest advance seller of all time. Expect to see more of this as Twitter and Facebook work on their localized features.

Also expect to see more “Twilight” movies if their going to rake in so much adolescent cash. Me, I’m going to stay at home with my “Buffy the Vampire Slayer” DVDs.

Reader Comments.

No comments yet

Tags: geotargeting, movies, MySpace, twilight and Unicast

More News

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »

News Archive

Features

Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Taking Social Media Analytics to Fashion Week February 3rd 2012
Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation