Unicast’s Movie Finder is a ‘New Moon’ for geotargeting
ADOTAS – Maybe I’m a fogey, but the tortured relationship between Buffy and Angel will always be a more memorable forbidden-vampire-love story than this Bella-Edward “Twilight” saga hooey, but the fans can’t be wrong — garnering $140.7 million in domestic ticket sales over the weekend, “New Moon” boasted the third-biggest opening weekend ever for a film.
Enabling crazed fans to get their “Twilight” fix, Unicast produced two rich media campaigns on MySpace that deciphered the location of the user and offered links to buy tickets at a local theater.
This campaign is the result of a new partnership between Unicast and the Aura Group, which develops web and wireless products. Fueled by Aura’s MovieConnect technology, Unicast’s Movie Finder allows users to post showtime information to Twitter accounts and send directly to mobile phones.
It’s also the latest example of the potential of geotargeting through social media. Online ticket marketplace Fandango sold 18% of the opening weekend tickets for “New Moon” and the film was its biggest advance seller of all time. Expect to see more of this as Twitter and Facebook work on their localized features.
Also expect to see more “Twilight” movies if their going to rake in so much adolescent cash. Me, I’m going to stay at home with my “Buffy the Vampire Slayer” DVDs.
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