Under regulatory fire, Facebook clarifies privacy policy
ADOTAS – The threat of regulatory action is usually enough to light a fire under a company — social media sites are no exception. Responding to a threat from the Canadian privacy commissioner, Facebook has revised its privacy policy and eliminated much of the legal lingo. In addition, the site expanded sections describing its current advertising policies.
In September, Canada’s privacy commissioner ruled that Facebook’s privacy rules were in of violation the country’s Personal Information Protection and Electronic Documents Act, remarking they were “confusing and incomplete.” In a blog post, Facebook Vice President of Communications and Public Policy Elliot Schrage said these changes fulfill the company’s commitment to the privacy commissioner in addition to detailing privacy practices.
Also, the new guidelines aim to illuminate the processes behind “Social Ads,” sponsored promotions including relevant user data that are displayed only to a user’s friends. The differences between account deactivation and deletion are clarified as well.
TechCrunch reads between the lines, however, and notes that Facebook is dipping its toes into geolocation — when users share their location, Facebook may show offers from advertisers relevant to that location. Twitter is also pushing in this direction, so Facebook appears to be keeping pace.
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